BBC Gives Up On Threads (By Instagram), Sticks With Mastodon

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So numerous brands are giving up on Threads by Instagram, allegedly due to lack of engagement (ironically, most of them are still using X, formally known as Twitter).

What makes this news more interesting is the fact that the British Broadcasting Corporation (BBC) has abandoned its Threads account but is still maintaining its self-hosted Mastodon accounts online.

The National Football League hasn't posted anything in six weeks, before the start of the regular season. This is the nation's most popular sports league, and it has completely abandoned Meta's new platform. Even with its 1.9 million followers.

Among news publishers, the British Broadcasting Corporation (BBC) stopped postingto Threads 11 weeks ago, not long after the launch. CBS News hasn't posted in five weeks. (KTLA5)

Earlier in the year (at the end of July), the BBC announced that they were engaging in a six-month experiment with Mastodon, & even self-hosted their content on their custom domain: (how cool is that!).

While accounts like & remain relatively active, appears abandoned, despite boasting far higher engagement levels on Meta’s Twitter rival (now called X).

But why would the BBC abandon Threads while maintaining a presence on Mastodon as well as other social media platforms‽ There are three possible theories:

Could the BBC eventually shut down their Mastodon account by the time 2024 arrives‽ Sure. But I suspect that with X dying, Threads stagnating, & Meta raging, the BBC might keep their Mastodon account active to avoid having their voice limited online.

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