Meta Offers Ad Free Experience For Europe, But Not The Rest Of The World‽
To comply with evolving European regulations, we are introducing a new subscription option in the EU, EEA and Switzerland. In November, we will be offering people who use Facebook or Instagram and reside in these regions the choice to continue using these personalised services for free with ads, or subscribe to stop seeing ads. While people are subscribed, their information will not be used for ads.
People in these countries will be able to subscribe for a fee to use our products without ads. Depending on where you purchase it will cost €9.99/month on the web or €12.99/month on iOS and Android. Regardless of where you purchase, the subscription will apply to all linked Facebook and Instagram accounts in a user's Accounts Center. [...]
The option for people to purchase a subscription for no ads balances the requirements of European regulators while giving users choice and allowing Meta to continue serving all people in the EU, EEA and Switzerland. In its ruling, the CJEU expressly recognised that a subscription model, like the one we are announcing, is a valid form of consent for an ads funded service. (Meta Newsroom)
This is great for the 31 countries in Europe that this affects, but the question I would like to know is: what about the rest of the world‽ Many people would gladly pay for an ad-free experience.
Most of the social sites I use I pay to avoid ads, & it would be great not to have them disrupt my experience on Instagram as well (Threads does not yet show ads on the site).
Perhaps Instagram is testing this out in Europe first before rolling it out to the rest of the planet‽ One can only hope!
Image Credit: Meta